Privacy Policy

Effective Date: 6 February 2025
Last Updated: 25 November 2025

Introduction

Uphill Journey, LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications and services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Services.

Information We Collect

This policy describes the maximum amount of data we may collect across all our applications and services. Individual apps may collect less data or no data at all.

Information You Provide to Us

We may collect information that you voluntarily provide when using our Services, including:

Account registration information (name, email address, username)
Profile information
Communications with us (support requests, feedback)
Any other information you choose to provide

Information Collected Automatically

When you use our Services, we automatically collect certain information about your device and usage patterns:

Device Information: Device type, operating system, unique device identifiers, mobile network information
Usage Data: App features accessed, time spent in the app, actions taken, session duration
Technical Data: IP address, browser type, app version, crash reports, performance data

Analytics Information

We use third-party analytics services to help us understand how our Services are used and to improve user experience. These services may collect and analyze:

User interactions and navigation patterns
Feature usage statistics
Performance metrics
Aggregated demographic information

Analytics Tools We Use:

PostHog: For product analytics and user behavior understanding
Google Tag Manager: For managing tracking and analytics tags
Google Analytics: For usage statistics, app performance monitoring, and measuring ad effectiveness
Google Ads: For ad campaign management and conversion tracking
Facebook Pixel: For understanding user engagement and measuring ad effectiveness
Server-side Analytics: Our own analytics systems for service optimization

These tools may use cookies, pixels, and similar tracking technologies. They collect information in accordance with their own privacy policies:

PostHog Privacy Policy: https://posthog.com/privacy
Google Privacy Policy: https://policies.google.com/privacy
Facebook Data Policy: https://www.facebook.com/privacy/policy

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery: To provide and maintain our Services
Functionality and Maintenance: To maintain and improve the functionality of our apps and services, diagnose and fix bugs or crashes, and optimize performance across different devices and platforms
User Experience: To understand user behavior and optimize app functionality
Performance Optimization: To optimize our apps and website for performance across devices, ensuring smooth operation on various screen sizes, operating systems, and hardware configurations
Communication: To respond to inquiries, provide support, and send service-related notifications
Analytics: To analyze usage patterns, measure feature effectiveness, and make data-driven decisions
Advertising and Marketing: To measure advertising effectiveness, understand user acquisition channels, and deliver relevant advertisements including through retargeting and remarketing campaigns
Security and Fraud Prevention: To detect, prevent, and address technical issues, fraudulent activity, abuse, and violations of our terms. This includes maintaining records necessary to identify patterns of fraudulent behavior, protect our users and Services, and take appropriate action against bad actors
Legal Compliance: To comply with legal obligations and enforce our terms

Data Sharing and Disclosure

We are committed to protecting your privacy and do not sell your personal information. We share data only in the following limited circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf, including:

Analytics providers (PostHog, Google Analytics, Facebook)
Cloud hosting and storage services
Customer support tools

These providers have access only to the information necessary to perform their functions and are obligated to maintain confidentiality.

Advertising Partners

We may share limited information with advertising platforms to:

Measure and optimize advertising campaign performance
Deliver relevant advertisements to users who have shown interest in our Services
Create audiences for targeted advertising campaigns

This may include the use of tracking technologies such as pixels and cookies to enable retargeting and remarketing activities on third-party platforms including social media networks.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

Legal process (subpoenas, court orders)
Government or regulatory requests
Protection of our rights, property, or safety
Investigation of potential violations of our terms

Data Access and Control

Internal Access: Only a limited number of authorized individuals (including employees and contractors working on behalf of the company) have access to user data. Access is granted on a need-to-know basis and is subject to strict confidentiality obligations.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to certain exceptions, including fraud prevention and legal compliance requirements)
Opt-Out: Opt out of certain data collection and processing activities
Data Portability: Request a copy of your data in a portable format
Objection: Object to certain processing of your information

Identity Verification: We may require verification of your identity before processing requests to access, correct, or delete your information to protect against unauthorized access.

Important Note on Deletion Requests: While we honor deletion requests, we may retain certain information necessary for fraud prevention, security, and legal compliance even after account deletion to protect our Services and user community.

To exercise these rights, please contact us at support@uphilljourney.app.

Opting Out of Analytics and Advertising

You can limit analytics and advertising tracking through:

Device settings (Limit Ad Tracking on iOS, Opt out of Ads Personalization on Android)
App settings (if we provide in-app opt-out options)
Browser settings for web-based services
Advertising platform preference centers (e.g. Google, Instagram, Facebook Ad Preferences)

Note that opting out of analytics and advertising may limit our ability to provide personalized experiences and optimize our Services.

Data Retention

We retain your information for as long as necessary to:

Provide our Services
Comply with legal obligations
Resolve disputes and enforce our agreements
Prevent fraud, abuse, and security incidents

When information is no longer needed for these purposes, we delete it securely or anonymize it.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Encryption of data in transit and at rest
Access controls and authentication
Regular security assessments
Employee training on data protection

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our Services are not intended for children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will delete it promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Services, you consent to such transfers. We take appropriate safeguards to ensure your information remains protected.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected
Right to know if personal information is sold or shared
Right to opt out of the sale of personal information
Right to deletion
Right to non-discrimination

We do not sell personal information as defined by the CCPA.

Other U.S. State Privacy Rights

If you are a resident of certain other U.S. states, including Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws, you may have additional privacy rights under applicable state law. These rights may include:

Right to access your personal information
Right to correct inaccurate personal information
Right to delete your personal information
Right to data portability
Right to opt out of targeted advertising, sale of personal information, or profiling

The specific rights available to you depend on your state of residence. To exercise these rights, please contact us at support@uphilljourney.app.

European Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR), including the rights listed in the "Your Privacy Rights" section above.

Our legal basis for processing your information includes:

Consent
Performance of a contract
Legitimate interests
Legal obligations

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

Posting the new Privacy Policy in our app and on our website
Updating the "Last Updated" date
Sending you a notification (if required by law)

Your continued use of our Services after changes become effective constitutes acceptance of the revised policy.

Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Uphill Journey, LLC
Email: support@uphilljourney.app
Mailing Address: 1207 Delaware Ave #4008 Wilmington, DE 19806

Consent

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Uphill Journey